RATING: 8.5/10 Summary: Though his braggadocious style may be off-putting to some, this book was a great read for me. Klaff explains his method of pitching very clearly and methodically. Though some of his methods don't translate to my context the principles were easy to uncover and apply to my work. Some highlights were his thoughts on eliminating affirmation seeking behaviors, the impact of the croc mind, and controlling the frame. I've found this book very helpful on many levels.